How To Make Data Work For You

Introduction

Data is the new oil. But data, like oil, is only valuable when it can be extracted and put to use. The same goes for data: if you don’t have a culture of curation, protection and governance in place, then your data has no value. In this post we’ll go over some best practices for making sure that your company’s data works for you instead of against you.

Build a culture of data

Data is a strategic asset. It should be treated as such, not just by IT but by the entire company. Data can provide a valuable competitive advantage and help you make better decisions. This means that everyone from sales to marketing to HR needs access to data in order to do their jobs effectively. When you build a culture where everyone understands the value of data, it becomes easier for everyone within your organization to use it strategically instead of just treating it as an afterthought or something only IT handles.

The best way to get started with this? Start small! Pick one area where you think using more data would make things better–for example: customer service or marketing campaigns–and work out how exactly you’d like them using said information before putting together any formal plans on how exactly they’ll do so

Make your data useful

You may have a wealth of data, but unless it’s useful to your organization, it won’t do you much good.

Data can be used to make better decisions, improve business processes and enhance customer experience.

Take the right approach to data governance

Data governance is the process of managing and governing data throughout its lifecycle. It involves defining a model for how to manage your organization’s data, as well as implementing that model with a consistent process and structure.

Data governance helps ensure that all members of your team know what they’re doing with regard to data, so that you can avoid problems like having two different departments using different definitions of “customer.”

Get all the right people involved

The data team is a diverse group of people with different skills, who come from a variety of backgrounds. But they all have one thing in common: they’re passionate about using data to solve problems and make things better.

To get started, you’ll need to assemble your core team (see below). You’ll also want to include others from time-to-time when you need additional help–for example, if there’s an urgent problem that needs solving quickly or if there’s a new project that requires specialized knowledge.

Data is only valuable when it’s curated, protected and put to use.

Data is only valuable when it’s curated, protected and put to use.

Data is a company’s most valuable asset. It can be used for everything from reducing costs to improving customer service, but only if you have the right data management strategies in place. The value of data is increasing exponentially; the importance of having well-defined policies around its use cannot be overstated.

Conclusion

Data is a powerful tool, if used correctly. It can help you gain insight into your customers, increase revenue and boost productivity. The key to unlocking these benefits is building a culture of data that makes everyone feel comfortable sharing information with each other so they can make decisions based on real data rather than intuition alone. In order to accomplish this goal, there are several things you need to do first: